Agile Product Design with David Hussman


Elapse Technologies, Agile Partnership and the Service du perfectionnement de l’École de Technologie Supérieure (ÉTS) are proud to present David Hussman’s “Agile Product Design” class.


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Learn from David Hussman how to use simple tools to build the right product and how to discover what features meet your real needs. Maximise the user experience by understanding how your users work and by communicating clearly your vision. 

Duration: 2 days.

Upcoming courses

Nov 8th to 9th, 2016 Québec Register
Nov 10th to 11th, 2016 Montréal Register

What you will learn

Whether you are a service or a product company, this class will teach you a number of techniques to build a backlog of features that will ensure your users get the best experience possible.

Learn the basics of product development in a complex environment :

  • How to discover the features of your product/project
  • How to do just enough in an Agile context
  • How to discover what is your minimum viable product (MVP)
  • How to communicate efficiently your product vision (customers, users, development team, investors, management, etc.)
  • Know when you need to pivot (change your product vision)

Why this course?

  • Are you struggling with writing and splitting your user stories?
  • Your Product Owner is unmotivated or disengaged?
  • Creating and managing your product backlog is a pain and a source of frustration?

Almost every team and organization has a product backlog and wants maximum value out of that backlog. But how do you fill, select and split the elements of that backlog? How do you maximize the value for your client in the shortest possible amount of time?

In this short one minute video, David explains why he created this class and why you should attend.

What we will cover

This two day course covers how to think about a product and how to build it though the user of a number of techniques David uses with his own clients. The content of this course addresses what Product Owners need to solve their day to day problems.

You will see how to hold product discovery activities, learn from the feedback you receive, and determine when or if you should pivot (update your vision).

Participants will select a product idea to do some exploration and learn a number of Agile and Lean UX product development tools and techniques.


Day 1

  • What is a product? What is YOUR product (or service) ?
  • Product Definition:
    • Product ideation and Product Narrowing
  • Explore the product context
    • What is the value of your product (or service)?
    • For whom? Why? What are the real needs?
    • What is your unique proposition, do you have competitive advantages?
    • How are we going to sell this product and generate value?
    • Is it going to be profitable (costs, revenues, sales channels, etc.)?
    • What could the product (or service) be like?
    • Techniques: “Collaborative Chartering”, “Lean Canvas”, “Mood boards”
  • Explore in details customers and users
    • What are your markets or target users and their needs
    • Techniques: “Pragmatic Personas”

Day 2

  • Discover features and  interactions
    • Create story maps that visualize user experiences, expose cross team connections (and dependencies)
    • Organize user stories in a way that feeds product planning.
    • Techniques:”Story Mapping”, “Customer Journeys” et le “Product Slicing”
  • Adding clarity with tests
  • Delivering, learning and adjusting

Who should attend

Product Owners, business analysts, managers, entrepreneurs, UX specialists, functional architects, members of Agile development teams or anybody interested in communicating product needs in a more efficient way.

À propos de David Hussman

David teaches and coaches the adoption and improvement of agility as a delivery tool. His work includes helping companies of all sizes all over the world. Sometimes he is pairing with developers and testers, while other times he is helping to invent, evolve and plan the delivery of all types of products and projects. David also spends a great deal of time helping leaders at all levels find ways to pragmatically use agility to foster innovation.

Prior to working as a full time coach, David spent years building software in a variety of domains: digital audio, digital biometrics, medical, financial, retail, and education to name a few. David now leads DevJam, a company composed of agile collaborators. As mentors and practitioners, DevJam focuses on agility as a tool to help people and companies improve their software production skills. DevJam provides seasoned leaders that strive to pragmatically match technology, people, and processes to create better and cooler products in competitive cycles.

Along with teaching and coaching, David participates in conferences around the world. David will be a keynote speaker at the Quebec City Agile Tourwhich will be held on november 7, 2016. He was also the keynote speaker of the Montreal Agile Tour in 2014. He is the recipient of the Agile Alliance, 2009 Gordon Pask Award. David continuously contributes to books and various publications.